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About

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Services

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Cut the BS.

Cut the BS.

Get unstuck.

Get unstuck.

Book Session

How It Works

Respectfully blunt coaching for neurodivergent operators (ADHD/autistic) who want fast clarity and durable change.

Straight talk, strategic clarity, and real accountability so you move forward.

Straight talk, strategic clarity, and real accountability so you move forward.

10 Years Overseas – Iraq/Afghanistan/Pakistan

10 Years Overseas – Iraq/Afghanistan/Pakistan

Autistic & ADHD Systems Thinker

Autistic & ADHD Systems Thinker

Gov/Tech Decision Frameworks

Gov/Tech Decision Frameworks

Empathy for Neurodivergents

Empathy for Neurodivergents

Professional Clarity. Delivered.

Tailored programs to spark momentum.

Pricing

Simple, flexible plans.

Clarity Sprint

$750

Most Popular

2x 90-minute sessions, Live Friction Map, Binary Branch mapping

14-day async support, 5-line Personal Ops Protocol

Start Sprint

Change Intensive

$2,500

Deep Transformation

6 weekly 60-minute sessions, Full Binary Branch Map, Milestone planning

Weekly check-ins, Personal Ops Protocol v2, 30-day sustain plan

Go Deep

Operator Retainer

$1,500/mo

2 monthly sessions, 24-48h decision audits

Priority async coaching, Flex month-to-month

Month-to-month flexibility

Retainer Call

Clarity in one week

Clarity in one week

Clear action plan

Clear action plan

Systems overhaul

Systems overhaul

Accountability partner

Accountability partner

Methodology

Binary Branch Mapping clarifies critical choices. Friction Map reveals what’s really holding you back. Expect actionable insights, fast, with each session tailored to your unique neurodiversity.

Who is this coaching for?

Executives, founders, and operators who value radical candor and want direct, actionable feedback.

What is Binary Branch Mapping?

It’s a decision-making framework that maps actions to critical outcomes for clear, binary choices.

How does session booking work?

Choose a service, schedule your time online, and get a prep form to jump right in.

Who is this coaching for?

Executives, founders, and operators who value radical candor and want direct, actionable feedback.

What is Binary Branch Mapping?

It’s a decision-making framework that maps actions to critical outcomes for clear, binary choices.

How does session booking work?

Choose a service, schedule your time online, and get a prep form to jump right in.

Meet Brent Lupia

With deep overseas military experience and the insight gained from both living and coaching with ADHD/autism, Brent Lupia guides clients with candor and empathy.

His approach blends veteran resilience with neurodivergent systems thinking to move driven professionals from stuck to unstoppable. (Photo placeholder above)

Ready to Get Unstuck?

Ready to Get Unstuck?

Book or inquire now. Expect a response within 24 hours.

Book or inquire now. Expect a response within 24 hours.

Book or inquire now. Expect a response within 24 hours.

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